Paul Dobson
Senior User Experience Research Strategist | Driving Digital Product Innovation through Customer Insights
- Role
- Sr Lead Researcher, Customer Digital Experience - Ux Ui Insights at Chick-fil-A Corporate Support Center
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Paul Dobson
Passionate Researcher and Strategist with deep expertise in accelerating successful digital product development, leading insight programs, and leveraging data to drive innovation. Has additional specialization in design thinking, market research, and UX/UI methodologies. Enjoys using mixed-methods to uncover and investigate unmet customer needs as well as identifying user pain points.
Experience
Sr Lead Researcher, Customer Digital Experience - Ux Ui Insights
Chick-fil-A Corporate Support Center
Jan 2023 — Present · Atlanta, GA, US
Key contributor to strategies in support of digital product development• Lead ongoing research to understand and increase Customer digital loyalty (CFA One)• Manage the Chick-fil-A Customer Community Panel• Lead digital innovation research initiatives (e.g. voice ordering, 3rd party integrations, and customer support automation)• Drive implementation and expansion of UX research best practices
Education
University of Georgia - Terry College of Business
Master of Marketing Research (MMR)
2017 — 2018
The University of Georgia
Bachelor’s Degree, Risk Management & Insurance
2012 — 2015
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