Paul David

WORK HISTORY

EDUCATION

ABOUT PAUL DAVID

I am the Founder & CEO of Literal Humans, a growth consultancy (with an execution arm) that helps mission-driven brands (re-)discover their purpose, grow their revenue, and amplify their impact. We work with tech for good companies, B2B and B2C SaaS startups, charities, nonprofits, and social impact organizations looking to build deeper connections with their customers. Mission-driven companies are changing the world yet they often struggle to articulate their deeper purpose, meaningfully grow revenue, and increase their positive impact. While Coca-Cola and Cadbury get best-in-class marketing campaigns, The Red Cross and Save the Children can\'t scale to drive more badly-needed positive change. Literal Humans exists to balance the scales.Our 10 year goal:$1B in new revenue earned for mission-driven brands.With over 20 years of experience in education, nonprofits, and marketing/growth strategy, I have a passion for helping purpose-driven brands grow through storytelling and strategy.At Literal Humans, I lead a diverse and multidisciplinary team of strategy-led doers who deliver- Growth Strategy Assessment (Diagnosis)- Brand Positioning- Go-To-Market (GTM) Strategy- GTM Execution (Content Marketing, Organic Social Media, Performance Marketing, PR, Email Marketing, CRM Enablement, Podcast Production, etc.)- Creative Execution (Visual Branding, Video Production, Graphic Design, Website Design & Development, Social Media Creatives, etc.)Since launching the agency in the middle of the COVID-19 pandemic in 2020, we have partnered with 100+ mission-driven brands to drive ~$100M+ in new revenue. In 2023, we secured £400K in investment from Creative UK/Creative Growth Finance. I also contribute to Forbes Agency Council, Helm, and Pavilion-membership communities for established founders.