Paul Cummins
President at SouthNorte Brands
- Role
- President at South Norte Brands
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About Paul Cummins
Highly accomplished leader with demonstrated success in small, mid-cap, Fortune 500 and Private Equity owned companies in the industrial and retail industries. Proven ability to produce results by building high performing teams focused on the customer experience. Deep functional expertise in sales strategies, marketing, call centers, business development, brand development, international expansion, strategic alliances and Private Equity.
Experience
President
May 2020 — Present · Huntington Beach, CA, US
South Norte offers a distinct portfolio of premium, tequila-based Ready-to-Drink (RTD) canned cocktails inspired by authentic Mexican flavors.Since our launch in January 2023, we have expanded to over retail locations across California, Arizona, Washington, Nevada, Colorado, New Mexico, Michigan, Ohio, Florida, and Tennessee. This growth has established South Norte as one of the largest and fastest-growing independent tequila RTD brands in the United States. Our success is driven by strong partnerships with major retailers, including Target, Walmart, Ralphs, Fry’s, QFC, Stater Bros, Albertsons, Vons, Pavilions, Smith’s, Trader Joe’s, Costco, Rite Aid, Smart & Final, Total Wine, BevMo, Northgate, Cardenas, Superior, and El Super.We are supported by a network of premier distributor partners, including RNDC, Breakthru, Crescent Crown Distributing, Lipman Brothers, and Superior Beverage Group.
Education
Loyola Marymount University
Bachelor of Business Administration (B.B.A.), Marketing and International Business
1985 — 1989
Skills
- Advertising
- Business Development
- International Sales
- Business Planning
- Sales Management
- Sales Process
- Product Development
- Crm
- Strategic Planning
- P&L Management
- Forecasting
- Cold Calling
- Strategy
- Marketing
- Leadership
- Sales Operations
- Inventory Management
- Management
- Trade Shows
- Pricing
- Sales
- Marketing Communications
- Account Management
- B2b
- Negotiation
- Market Analysis
- Competitive Analysis
- Contract Negotiation
- Selling
- Start-Ups
- New Business Development
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