Paul Cramer

About Paul Cramer

Strategic Revenue Leader with 10+ years of experience scaling Enterprise AI and Data Governance solutions across the Media & Entertainment sector. Proven track record of navigating complex GTM pivots—transitioning legacy media assets into AI-ready data marketplaces and managing multi-million dollar high-stakes negotiations. As a key member of tech company leadership teams, I excel at building high-performing sales organizations, scaling go-to-market strategies, streamlining operations, and driving demonstrable, significant revenue growth across startups, mid-stage, and public companies. Adept at C-level negotiations and strategic execution. Track record of negotiating multi-million dollar contracts with some of the world\'s most recognized media, entertainment, and sports brands.CORE COMPETENCIES:+Sales Strategy & Leadership – Enterprise Sales, Strategic Selling, Complex Negotiations+Artificial Intelligence (AI)- AI Orchestration, AI Operating Systems, Generative AI, Computer Visioning, Automation, Analytics, Metadata Generation+SaaS & Cloud Computing – Sales, Go-to-Market Strategy, Business Development+Channel Partner Management – Global Co-Sell, Marketing, Strategic Alliances (AWS, SIs, Resellers, Referral & Tech Partners)+Operations Management - Revenue & Business Operations, Account Management, Customer Success, Sales Operations, Marketing & Demand Generation+Media, Advertising & Ad Tech: Traditional & Digital Audio/Video, TV, Radio, Podcasting, Network Syndication, Affiliate Relations, Audience Development+Digital Asset Management (DAM): Archival, Media Supply Chain & Workflow, Search/Discovery, Clip Licensing+Public Speaking & Thought Leadership: Panelist throughout U.S, Canada, and Europe including National Association of Broadcasters (NAB), Radio Advertising Bureau (RAB), European News Exchange (ENEX), Sports Video Group (SVG), Amazon Web Services (AWS) Gen-AI Summit, TV NewsCheck Tech Forum, Canadian Music Week, Radio Days North America, SMPTE, and others.+Key Commercial Relationships: CBS News, CNN, Bloomberg, ESPN, iHeart Media, Audacy, CNBC, Sports Illustrated, The Football Association (EU), NBC Universal, Hockey Canada, Bauer Media (EU), NFL, TelevisaUnivision, Hearst Corporation, Cox Media, Rogers Sports and Media, Spotify, NPR, Newsmax, Fox News, Warner Media, US Soccer Association, ABC Television, Inter Milan, and many others.

Experience

1. Vice President of Sales Media, Entertainment, and Sports

   Veritone

   Jul 2023 — Present

   Veritone (Nasdaq: VERI) is a leading provider of artificial intelligence (AI) technology and solutions. Veritone has developed the world\'s first operating system for AI, aiWARE™, which orchestrates an expanding ecosystem of machine learning models to transform audio, video and other data sources into actionable intelligence. Its open architecture enables customers in the media and entertainment, legal and compliance, and government sectors to easily deploy applications that leverage the power of AI to dramatically improve operational efficiency, advertising effectiveness, and media management. At Veritone I was an early strategic hire (pre-IPO), instrumental in scaling the company from a startup through going public, driving critical growth initiatives along the way.Highlights: I orchestrate global revenue strategy for media, entertainment, and sports verticals, focusing on North America, EMEA, and Oceania. I lead and manage direct sales, channel partners, industry relations, and key enterprise accounts. I collaborate cross-functionally with Marketing, Product, Sales Engineering, and Customer Success to optimize revenue growth and retention.Key Achievements- Under leadership, annual recurring revenue (ARR) grew 1500% and customers increased by Built and launched a new broadcast ad network from the ground up—generating $8.5 million in annual recurring revenue (ARR)- Launched a joint venture in Canada, securing adoption by all 6 major Canadian broadcast companies- Secured Veritone’s first international clients in EMEA, Oceana, and LATAM- Developed and launched the go-to-market strategies for several products including an attribution application, national ad network, content analytics, and synthetic voice as a service.

Education

• University of Oxford

  International Study

• St. Bonaventure University

  Bachelor of Business Administration (BBA)

• St. Bonaventure University

  Master of Business Administration (MBA)

Skills

• Salesforce.com
• Digital Strategy
• Internet Strategy
• Ad Serving
• Digital Media
• Negotiation
• Email Marketing
• Relationship Management
• Loyalty Marketing
• Mobile Applications
• Syndication
• Text Messaging
• New Media
• Enterprise Software Sales
• AI
• Entrepreneurship
• Online Advertising
• Enterprise Software
• Sales Management
• Broadcast
• Leadership
• Online Media
• Cms
• Online Video
• Saas
• Streaming Media
• Podcasting
• Publisher Development
• Gamification
• Strategic Selling
• Online Marketing
• Strategy
• Business Development
• Digital Marketing
• Strategic Partnerships
• Social Selling
• Advertising
• Organizational Leadership
• Digital Audio
• Social Media