Chris Luke

About Chris Luke

I’m a full-stack data & analytics technologist with 15+ years of experience deploying enterprise-grade tracking systems for global hospitality and eCommerce brands.At Johnson Group, I built “Terri” — a proprietary landing page and ad tracking system managing over $100M in spend. It was later featured by Cloudflare and Google AMP for its performance. Since then, I’ve rolled out custom data layers, privacy-first analytics, and conversion-optimized web experiences using Google Tag Manager, Google Analytics, and Adobe Experience Cloud tools (Analytics, Target, Launch).My work with luxury brands like Bensley required not only technical scalability, but strict compliance with international data laws (GDPR, CCPA, etc.) and creative integrity in brand storytelling. I’ve led experiments and A/B testing across mobile and desktop properties, building pipelines from data capture to insight delivery.Today I build AI platforms and CRO systems through Blawby, while consulting on tracking architecture, frontend UX, and conversion strategy.Specialties:• Adobe Tags (Launch), Target, Analytics• Google Tag Manager, GA4, Server-Side GTM• Data layer architecture, ACDL, Web SDK• GDPR/CCPA compliance in tracking• Conversion Rate Optimization (CRO)• Custom dashboards, browser-based debugging• AI-powered martech systems

Experience

1. Chief Executive Officer

   Blawby

   Jun 2025 — Present · Chattanooga, TN, US

   I made my own ai company focused on legal payment software

Education

• University of Utah

  Project Management Certificate - Continuing Education, Project Management

  2012 — 2012

• Middle Tennessee State University (MTSU)

  Master of Business Administration - MBA

  2016

• Middle Tennessee State University (MTSU)

  Master of Business Administration - MBA, Business Administration and Management, General

  2015 — 2017

• Brigham Young University

  Undergrad, Digital Marketing

  2010 — 2014

Skills

• Marketing
• Product Management
• Microsoft Office
• Sales
• Program Management
• Leadership Development
• Leadership
• Time Management
• Network Engineering
• Saas
• Wireless
• Public Speaking
• Fun
• Photography
• Crm
• Articulate Communicator
• Presentations
• Voip
• Management
• Team Building
• Public Relations
• Troubleshooting
• Technical Leadership
• Project Management
• Networking
• Teamwork
• Dress for Success
• Event Management
• Access
• Exceptional People Skills
• Event Marketing Strategy
• Training
• Customer Satisfaction
• Salesforce.com
• Social Networking
• Social Media Marketing
• Social Media
• Online Marketing
• Relationship Management at All Levels
• Team Leadership