Paul Callaway

About Paul Callaway

I\'m a storyteller via data. It is an incredible feeling going through the process…

Experience

1. Senior Marketing Data Analyst

   Duncan Channon

   Feb 2022 — Present

   In the interim, here is the job description. The role is remote: Roles & Responsibilities: Integration -Work with the media team early on and throughout a campaign\'s lifecycle to identify the campaign\'s reporting needs and developing the data pipeline to meet those needs -Help teams identify the particular sources of data that campaigns will need and generate, the cadence of reporting deliverables, and the level of information needed to fit each client -Manage an associate analyst on DC\'s analytics team -Broadly advocate for the powerful role that data plays in a creative agency -Collaborate with the media team and our clients to ensure we are accurately measuring KPIs-Implementation of measurement tags to ensure proper measurement -Add new conversion points to our data pipeline process -Continue to improve all analytics related processes at DC Client Management -Primary day to day contact for client analytics deliverables, including but not limited to measurement plans, dashboards, and ad-hoc reporting. Analysis -Identify media insights and opportunities for media optimization and establish clear, thoughtful recommendations for how to improve media performance -Develop compelling analyses, present them to internal teams and clients and clearly communicate the business impact of results -Articulate results of data analysis to clients and internal groups; translate technical results to a non-technical audience -Always investigate the “why” and “so what” questions behind performance in order to get to more meaningful insights Primary Clients: California Department of Public Health\'s (CDPH) Tobacco/Vaping Control, COVID19 Therapeutics, and Anti-Opioid Abuse Programs. I have also worked with Rosetta Stone, InnovAsian, and others.

Skills

• Public Speaking
• Digital Marketing
• Leadership
• Microsoft Access
• Teamwork
• Reason
• Search Engine Optimization (SEO)
• Microsoft Office
• Tableau
• Time Management
• Spreadsheets
• Visual Basic for Applications (Vba)
• Eviews
• Social Media
• Powerpoint
• Google Analytics
• Data Analysis
• Social Media Marketing
• Pay Per Click (Ppc)
• Data Analytics
• Refereeing
• Customer Service
• Google Adwords
• Event Planning
• Data Science
• Team Leadership
• Sales
• Business Intelligence
• Door to Door
• Phone Etiquette
• Web Analytics
• Advertising
• Microsoft Excel
• Ms Excel Pivot Tables
• Microsoft Word
• Economic Data Analysis
• Ableton Live
• Music Production
• Facebook
• Communication