Paul Balsom
I help water and environmental companies build predictable growth by fixing their marketing systems as a fractional CMO with real operator experience | 10+ years of operator & marketing experience
- Role
- Founder at Balsom & Co
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Paul Balsom
Currently serving clients as a Fractional CMO and advisor, I bring a specialized focus to growth marketing and marketing leadership. With expertise in devising potent marketing campaigns, my role encompasses shaping marketing strategies that amplify brand presence and drive revenue growth.With over 17 years of experience in B2B marketing and sales, I most recently served as the Chief Revenue Officer at High Tide Technologies, a leading provider of cloud-based solutions for water and wastewater management. I began my time with High Tide Technologies as the Director of Marketing & Sales and leading the company\'s marketing strategy, brand awareness, and revenue generation.I have completed the Leadership Accelerator and Difficult Conversations at Work certifications from Learning @ Morning Brew, and I have a BA in English and Film from Middle Tennessee State University. My core technical competencies include email marketing, content marketing, SEO, and website creation. I am passionate about creating innovative and engaging digital campaigns that attract and retain customers, and I have successfully managed the rebuild of four corporate websites during my career. In addition, I have built several websites personally, including a film review website that is still publishing professional posts.I enjoy working with a diverse and collaborative team, and I am always eager to learn new skills and best practices in the world of marketing and leadership.
Experience
Founder
Feb 2024 — Present · Nashville, TN, US
Education
Middle Tennessee State University (MTSU)
Bachelor of Arts - BA, English and Film
2004 — 2007
College of DuPage
Associate's degree, Multimedia Arts
2002 — 2004
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