Paula Yoho
I help associations and nonprofits align their marketing strategy with their goals to drive growth with more clarity and measurable impact.
- Role
- Co-founder Strategic Marketing & Communications Consultant at Vuma Business Solutions
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Paula Yoho
Most associations are not short on marketing ideas. They’re short on clarity, focus, and…
Experience
Co-founder Strategic Marketing & Communications Consultant
Jan 2020 — Present · Columbus, OH, US
I specialize in supporting time-strapped marketing communications professionals who wear a lot of hats or who simply don’t have the bandwidth to move the needle on competing priorities. My mission is to lighten the load for my clients’ over-extended teams without the commitment and investment of hiring a full-time strategic marketing and communications expert. Clients turn to me when they need:• Strategic guidance and leadership to enhance marketing operations, align efforts to business goals, and boost ROI;• An extra set of hands to pick up the pieces on abandoned marcom projects that never made it to the top of the team\'s to-do list; • Support tackling time-consuming content creation tasks the team doesn’t have the capacity to complete; • A fresh perspective to rethink, repackage, and streamline existing content and campaigns to engage new audiences in today’s dynamic climate of shifting business models and evolving content channels; • Assistance articulating a clear value proposition—the \'what’s in it for me?\' message—that resonates with key audiences, plus tactical guidance to translate that message into a compelling brand story that drives measurable results; and • Expert support to implement a variety of ad hoc projects aimed at building awareness, generating leads, and connecting with customers, clients, donors, members, and prospects in a meaningful way.Learn more at
Education
The Ohio State University
Master of Social Work - MSW
West Virginia University
BS
Franklin University
Master of Science - MS
Skills
- Magazine Articles
- Research
- Member Relations
- Publishing
- Copywriting
- Brand Development
- Marketing Communications
- Transcription
- Nonprofits
- Marketing Strategy
- Corporate Communications
- Advertising
- Newsletters
- Press Releases
- Email Marketing
- Copy Editing
- Marketing
- Trade Shows
- Strategic Communications
- Start-Ups
- Public Relations
- Media Relations
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.