Paula Wylie

Director Apparel & Headwear

Role
Director of Apparel & Headwear at Ahead
Location
Boston, MA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Paula Wylie

Diversified, competitive and results-oriented Product Marketing Director with broad apparel, headwear & accessories sporting goods industry knowledge. Extensive expertise in analyzing markets, identifying sales opportunities and building product line offerings. Winning attitude, proficient in managing multiple projects. Proven track record of enhancing team performance productivity, exceeding customer expectations, and increasing product sales. Core competencies include: Seasonal/Long-Term Strategies Team Performance Productivity Cross-Functional Team Leadership Market and Business Analysis Consumer Insights & Market Research Strong Presentation Skills

Experience

  1. Director of Apparel & Headwear

    Ahead

    May 2023 — Present · New Bedford, MA, US

    Founded in 1995, ahead is a multi-dimensional brand with a proven track record of success distributing headwear, apparel, and accessories to the green grass, resort and corporate markets. Its single focus of providing quality products, with innovative, high-quality design, and merchandising concepts has led to more than 25 years of continued growth and expansion.

Education

  • Bay State College

    Assoc

Skills

  • Product Marketing
  • Merchandising
  • Market Analysis
  • Market Research
  • Apparel
  • Fashion
  • Brand Management
  • Cross-Functional Team Leadership
  • Sportswear
  • Marketing Strategy
  • Styling
  • Presentation Skills
  • Consumer Products
  • Consumer Insight
  • Product Sell Through
  • Sku Management
  • Team Performance Productivity
  • Brand Development
  • Product Development
  • Sports
  • Product Management
  • Trend
  • Shoes
  • Business Strategy
  • Sporting Goods
  • Sports Marketing
  • Strategy
  • Trend Analysis
  • Footwear

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Paula Wylie — Director of Apparel & Headwear at Ahead in Boston, MA, US | Unifers