Paula Warwick
Head of Distribution @Avalon Entertainment
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WORK HISTORY
Head of Distribution @Avalon Entertainment
London, GB
Lead Avalon’s international distribution business across scripted licensing and co-productions, premium unscripted brands and digital exploitation, with full P&L responsibility and accountability for commercial performance.Part of the executive greenlight process, providing commercial sign-off and shaping content investment decisions based on global demand and distribution strategy.Drive global route-to-market strategy and negotiations across streamers, broadcasters and platforms, optimising windowing, rights structures and long-term partnerships.Oversee scripted distribution and co-production activity across titles including Catastrophe, Starstruck, Breeders, Leonard + Hungry Paul and upcoming BBC drama Tall Tales + Murder.Maximise international value across premium entertainment brands including Taskmaster, Last Week Tonight with John Oliver and Spitting Image, spanning formats, finished programme and international ancillary exploitation.Lead digital distribution and monetisation across owned & operated channels and third-party platforms, including YouTube, FAST and AVOD, unlocking incremental revenue and audience growth while protecting IP.Work cross-functionally across Production, Development, Business Affairs, Marketing and Management to align commercial priorities and deliver international growth.
EDUCATION
UCL SSEES
BA Hons Russian Language and Literature
SKILLS
ABOUT PAULA WARWICK
Leading global commercial and creative TV executive with 20+ years’ experience driving growth across premium scripted, unscripted and catalogue content worldwide - maximising content value through multi-territory, multi-platform distribution strategies across global streamers, broadcasters and digital platforms (including YouTube, FAST and AVOD).Currently Head of Distribution at Avalon Group with full P&L responsibility. Part of the executive greenlight process, providing commercial sign-off and shaping content investment decisions, leading global content sales strategy, commercial partnerships and rights exploitation across scripted and unscripted IP, franchises, library and digital.Scripted distribution and co-production credits include Catastrophe, Starstruck, Breeders, Leonard + Hungry Paul and upcoming BBC drama series Tall Tales + Murder, alongside premium entertainment brands including Taskmaster, Last Week Tonight with John Oliver and Spitting Image.Previously held senior leadership roles at ITV (Commissioning Editor, Entertainment), Shine Group (Head of International Productions) and Lionsgate (Head of International Formats), combining content investment judgement with commercial and creative execution across global franchises.Highly experienced in negotiating complex commercial structures including co-productions, strategic partnerships, first-look and acquisition agreements, deficit finance, development and talent-led packages, structured IP-retaining production and licensing deals to maximise value across key territories.
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