Paula Tarallo
Marketing and Advertising - President, East Shore Marketing
- Role
- President at East Shore Marketing
- Location
- Ithaca, NY, US
- LinkedIn followers
- 500 followers
About Paula Tarallo
Executive level Marketing/Advertising professional with deep experience in media strategy development, media planning/buying. Broad range of expertise includes digital marketing, media relations/PR, sales training and management, brand positioning, rate and added value negotiations plus development/execution of advertising/sales promotions. Leadership in volunteer activities contributes to expertise in fund-raising, event planning and recruitment in the non-profit sector. Budget preparation, P&L responsibility, and capital budget evaluation are included in financial management experience.Specialties: Media Strategy development; Media planning/buying; Digital marketing; Project management; Direct mail and e-mail promotions; media market and channel evaluation.
Experience
President
Jan 2016 — Present · Ithaca, NY, US
Education
University of Pittsburgh
Bachelor of Arts, Communications/Marketing
Skills
- Sem
- Event Planning
- Strategy
- Fundraising
- Marketing Strategy
- Social Networking
- Brand Awareness
- Social Media Marketing
- Creative Direction
- Video Production
- Mobile Marketing
- Direct Mail
- Press Releases
- Digital Media
- Online Marketing
- Digital Marketing
- Brand Development
- Digital Strategy
- Media Buying
- Copywriting
- Sponsorship
- Social Media
- Sales Management
- Integrated Marketing
- New Media
- Marketing Communications
- Online Advertising
- Direct Marketing
- Marketing
- SEO
- Marketing Management
- Email Marketing
- Public Relations
- Media Relations
- Positioning
- Advertising Sales
- Newsletters
- Blogging
- Advertising
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.