Paul V. Arnold

About Paul V. Arnold

Experienced content/communications leader, senior manager, and director within multiple industries. • As organizational leader, have managed large and diverse work teams, multi-million-dollar budgets, and corporate strategic initiatives. • As product and service leader/strategist, have directed national publications, web entities, customer engagement services, social media sites, and industry events. • As writer and editor, have won 33 regional, national, and international awards. • As events manager, have created and managed conferences and seminars, and built the content for conventions.KSAs: Content strategy, leadership, talent development and management, coaching and mentoring, project deployment/implementation, project/program management, strategic communications, user experience/engagement, platform experience, best-in-class writing and editing, data analytics, collaboration/teaming, conference creation/management, public speaking, change management, and business improvement methodologies/strategies (Business Process Improvement, Lean, Continuous Improvement, Six Sigma/DMAIC, Root Cause Analysis, Failure Modes and Effects Analysis, Kaizen, Operational Excellence, Total Quality Management, Design Thinking, Mindfulness, Ikigai).

Experience

1. Digital Content Manager and Strategist

   WorldatWork

   Mar 2024 — Present

   Oversee the WorldatWork publications platforms (Workspan Daily, Workspan Daily Plus+, Workspan Weekly, Workspan Magazine). Lead team of staff and freelance content creators. Build and execute business strategies based on data analytics, internal/external research, member/community engagement, advisory network feedback and more.• Within first six months, co-created and implemented a bifurcated content model, with open-universe and gated deliverables, to enhance value proposition and user experience and to increase membership inquiries, leads and registrations.• Year 1 Results: Increased proactive scheduling by 200%, newsletter content deliverables 100%, new-article publication output 100%, organic traffic 34%, newsletter subscriptions 30%, platform page views 23% and platform users 18%. Also, wrote 71 breaking news, analysis, interview and feature articles (nearly views), and generated LinkedIn impressions through personal social media posts.• Year 2 Results: Increased content production an additional 61% over 2024\'s record levels. Increased platform traffic over 2024\'s record levels, with users up 54% and views up 48%(organic traffic up 25%). Wrote 100+ bylined articles (nearly views) to lead all content producers. Increased LinkedIn-centric social media production 50% and impressions 43%.WorldatWork is a global association (founded in 1955) for human resources management professionals and business leaders focused on cultivating inspired, engaged, productive, and committed employees in effective and rewarding workplaces. We have more than members and subscribers worldwide. More than 80% of Fortune 500 companies employ a WorldatWork member.

Education

• Deloitte University

  Management

  2019

• Disney Institute

  Operational Excellence

  2001

• University of Wisconsin-Madison

  Bachelor of Arts

• Fox Valley Technical College

  Lean Facilitator

  2012

• Pfingsten Companies

  Continuous Improvement Team Leader

  2003

Skills

• Project Management
• Copywriting
• Journalism
• Process Excellence
• Public Relations
• Proofreading
• Social Media
• Root Cause Analysis
• Web Content
• Technical Writing
• Copy Editing
• Corporate Communications
• Public Speaking
• Management
• Publishing
• Business Process Improvement
• Continuous Improvement
• Budgets
• Lean Manufacturing
• Content Management
• Program Management
• Content Development
• Multimedia
• Six Sigma
• Social Media Marketing
• Reliability
• Blogging
• Strategic Planning
• Nonprofits
• Publications
• Fmea
• Change Management
• Process Improvement
• Storytelling
• Press Releases
• Newsletters
• Training
• Books
• Email Marketing
• Advertising