Paula Perrin
Trusted B2B + B2C Marketing Content Producer | AI, Infrastructure, Hospitality, Engineering, BIM, Clean Energy | Driving Engagement through the Power of Story
- Role
- Sr Marketing Content Producer & Manager, Construction Pm Saas at InEight
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Paula Perrin
Tell me a story… With over 18 years of experience strategizing, writing, producing and leading high-quality creative and marketing assets for a broad range of SaaS fields, I have become a trusted content advisor who can plan, create and distribute engaging and effective marketing materials that get results. I am HubSpot certified and skilled in traditional and digital media, as well as translation management. My approach to creative content marketing focuses on holistic storytelling. This means I and my teams value audience empathy, honesty, respect and accessibility, as they not only foster trust and loyalty, but also drive action and conversion. I enjoy taking ownership of and gently guiding the creative process, collaborating with and empowering talented team members, clients and partners. I am passionate about telling compelling stories that demonstrate the life-affirming value and impact of today’s best SaaS solutions. Currently, I am the Sr. Marketing Content Producer and Manager for Industry Solutions at InEight, a leading provider of cloud-based, AI-powered project management software for the construction industry. I am responsible for leading share-of-voice generation for InEight, increasing brand awareness, engagement and visibility for its technology nationwide. I work with and manage industry experts, SMEs and gifted writers and designers to showcase InEight\'s unique project solutions and provide social proof across multiple channels and formats, including SEO blogs, case studies, in-depth interviews, white papers, webinars, events and high-quality downloadable assets. I also support the development and launch of pivotal campaigns, such as Innovations product releases, global business expansions, GCPO, and Microsoft C365. Portfolio at paulaperrin.com.
Experience
Sr Marketing Content Producer & Manager, Construction Pm Saas
Jan 2021 — Present · Scottsdale, AZ, US
Plan, produce and manage highly-engaging marketing content while also guiding the people and processes around its production, responsible for virtually 100% share-of-voice for InEight, while also heightening brand awareness, audience connection and measurable revenue generation. Highlights • Promoted to content management for all 32 SMEs in 16 business process and product categories • Support the launch of pivotal campaigns, including Innovations, EMEA migration, and Microsoft C365 • Team launch the company\'s yearly Global Capital Projects Outlook report (2021, 2022, 2023) • Increased SEO blog production 205% yoy for substantially greater share of voice (2021, 2022, 2023) • Achieved page-one rankings for 79 key priority SEO industry search terms (2022, 2023) • Pushed the Behind the Build blog to \"rock star\" status as the leading force for all incoming web traffic.
Education
California State University, Long Beach
Master of Arts
California State University, Long Beach
Bachelor of Arts
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