Paula Novacki
Head of Programmatic & Agency Development @ The Washington Post
- Role
- Advisor at Purposely.Ai
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Paula Novacki
Paula Novacki is an AdTech executive and agency partnerships leader focused on building and scaling paid media solutions. She currently is the Head of Programmatic Sales & Agency Development at The Washington Post, overseeing key HoldCo & indie agency relationships, alongside the programmatic sales and partnerships team.Paula’s career began on the agency side where she lead performance activation teams, servicing numerous industry verticals including Financial Services, Public Affairs, B2B, Pharma, Political & Advocacy, Travel and more. She founded, scaled, and sold PN Media, a consultancy that helped HoldCo and independent agencies build and operate programmatic, SEM, and paid social capabilities. Following its acquisition by SmartMedia Technologies, she led agency partnerships across the business and later served as General Manager of TRADR, the company’s owned-and-operated programmatic DSP, overseeing sales, account management, and trading operations while bringing the platform to market through agency relationships.Based in NYC, Paula serves on the board of the U.S. Women in Programmatic Network and Puporsely.Ai, a creative insights platform that removes the guesswork from paid media performance. Previously, she served on the University of South Carolina Alumni Association Board, where she launched an endowment scholarship fund supporting students out-of-state students attending USC, and helped secure university-branded specialty license plates through DMV advocacy efforts. Her work with the Alumni Association earned multiple South Carolina PRSA Mercury Awards.
Experience
Advisor
May 2025 — Present
Education
University of South Carolina
Bachelor's degree, Journalism and Mass Communications, Advertising & Public Relations
Skills
- Social Media
- Event Planning
- Public Relations
- Media Relations
- Press Releases
- Indesign
- Social Networking
- Social Media Marketing
- Strategic Public Relations Planning
- Research
- Ap Style
- Editing
- Digital Media Strategy
- Marketing
- Microsoft Office
- Corporate Communications
- Internal Communications
- Photoshop
- Journalism
- News Writing
- Adobe Creative Suite
- Resume Writing
- Salesforce.com
- Google Analytics
- Digital Strategy
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