Paula Masiulewicz

About Paula Masiulewicz

Agile hands-on marketing and communications professional with B2B and B2C experience in traditional and digital marketing, communications and business development in a diverse cross-section of global companies, including Adobe, Conduent, Xerox, Business & Decision, Arby’s and GE. Recognized for effectively managing multiple priorities while consistently meeting or beating budget and timeline target expectations, often increasing performance while reducing costs by 20% – 50% or more. Skills and Specialties: Marketing Strategy & Execution | Communications Strategy & Execution | Brand Management | Corporate Communications | Lead Generation | Event Marketing | Email Marketing | Digital Marketing | Product Marketing | Content Creation | Social Media | Copywriting | RFP Responses | Collateral Process Improvement | Change Management | Project Management | Agile Methodology | Influencing | Team Leadership | Coaching | Training | Budget Management | Market Research | Data IntegrityMicrosoft Office Stack | Google Workspace | Adobe Creative Suite | Salesforce/SFDC | Microsoft Dynamics | Cvent | Connect | Zoom meetings | Google Meet | Swoogo | Kaltura | Email and Marketing Automation Tools | HubSpot | Marketo | Cvent | Demandbase | Databricks | Power BI | Asana | Trello Industry Verticals:Commercial and Franchise Finance | Ed Tech | Franchising | Non-Profit | Online E-Commerce | Restaurants, Hotels, C-Store/Gas | SaaS | Solar / Renewable Energy | Tech Consulting | Technology | T••••••••@gmail.comAll invitations to connect are welcome

Experience

1. Marketing Manager, Insight Google Partnership, Public Sector

   Insight

   Aug 2025 — Present · Phoenix, AZ, US

   SADA is now officially a part of Insight!Leading all North American Public Sector marketing initiatives supporting the Insight - Google partnership

Education

• University of Phoenix

  MBA, Marketing Emphasis

• Northern Illinois University

  BS, Business

Skills

• Sem
• Event Planning
• Crm
• Leadership
• Program Management
• B2b
• Strategy
• Product Management
• Budgets
• Online Advertising
• Team Leadership
• Market Research
• Marketing Communications
• Social Media
• Analysis
• Account Management
• Change Management
• Team Building
• Management
• Sales Management
• Recruiting
• Market Planning
• Marketing Research
• Competitive Analysis
• Start-Ups
• Process Improvement
• Sales Operations
• Project Management
• Business Development
• SEO
• Negotiation
• Sales
• Email Marketing
• Lead Generation
• Ppc
• Saas
• Salesforce.com
• Copywriting
• Marketing
• Integrated Marketing