Paula Manole
Senior Growth & Media Strategist @DCMN
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WORK HISTORY
Senior Growth & Media Strategist @DCMN
Led the strategic development and execution of go-to-market plans for tech clients across EU and US markets, aligning offline and digital media with business growth objectives- Translated first- and third-party data into actionable insights, optimizing media mix and audience targeting across channels- Delivered winning strategies for 5/6 major clients, managing budgets from €500K to €11M; 4 campaigns expanded after initial success, including +45% web traffic and +20% app registrations- Audited client strategies and identified efficiency gaps that led to new budget allocations and multi-market expansion (UK, US)- Collaborated cross-functionally with creative, media, and product teams to align campaign planning with broader brand and performance KPIs- Drove pitch storytelling using clear business language, visual data narratives, and tailored value propositions.
EDUCATION
Universitatea „Alexandru Ioan Cuza” din Iași
Bachelor’s Degree, Public Relations, Advertising, and Applied Communication
ABOUT PAULA MANOLE
Growth Strategist with 7+ years of experience leading data-driven go-to-market and media strategies across international markets and multi-million budgets. Proven ability to turn market research and performance data into actionable insights that fuel user acquisition and brand growth. Experienced across digital and offline channels (TV, OOH, digital), with a strong foundation in analytics and a focus on continuous learning Design Thinking, Self Leadership). My favorite part working on any strategy is getting to the root cause of the problem stated (The 5 Whys anyone!). This pursuit fuels and excites me while revealing the path to success.
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