Paula Lumsden

Director, Promotions @Astho

Arlington, VA, US

Directed strategic planning and execution of communication plans for public health initiatives,overseeing publications, training programs, and campaigns to maximize audience engagement oncritical health topics-Managed branding, promotion, and registration efforts for key events such as Washington Week andPublic Health TechXpo, driving record-breaking attendance and improving participant engagement-Led a high-performing team of 4 communication specialists, fostering innovation, streamlinedprocesses, and enhanced the quality of internal and external communications-Conceptualized and executed the Public Health Review Morning Edition newscast, growing its audience by curating relevant content and coordinating expert guest appearances-Spearheaded the organization’s social media strategy across multiple platforms, driving higherengagement and expanding the reach of campaigns, events, and resources.

Eastern Michigan University

Master’s Degree

Michigan State University

BS

Boston University - Metropolitan College

Master's Degree