Paula Lumsden
Experienced Marketing Executive | Driving Revenue Growth, Client Acquisition, and Brand Visibility in Healthcare | Expertise in Digital Strategy, Public Health Communications, & Integrated Campaigns
- Role
- Director, Promotions at Astho
- Location
- Fredericksburg, VA, US
- LinkedIn followers
- 500 followers
About Paula Lumsden
I am a seasoned marketing and communications executive with 14+ years of experience in…
Experience
Director, Promotions
Mar 2021 — Present · Arlington, VA, US
Directed strategic planning and execution of communication plans for public health initiatives,overseeing publications, training programs, and campaigns to maximize audience engagement oncritical health topics-Managed branding, promotion, and registration efforts for key events such as Washington Week andPublic Health TechXpo, driving record-breaking attendance and improving participant engagement-Led a high-performing team of 4 communication specialists, fostering innovation, streamlinedprocesses, and enhanced the quality of internal and external communications-Conceptualized and executed the Public Health Review Morning Edition newscast, growing its audience by curating relevant content and coordinating expert guest appearances-Spearheaded the organization’s social media strategy across multiple platforms, driving higherengagement and expanding the reach of campaigns, events, and resources.
Education
Eastern Michigan University
Master’s Degree
Michigan State University
BS
Boston University - Metropolitan College
Master's Degree
Skills
- Financial Management
- Digital Media
- Microsoft Office
- Sales
- Business Development
- Public Relations
- Operational Efficiency
- Event Based Marketing
- Content Management
- Leadership
- Grant Writing
- Grants
- Email Marketing
- Budgets
- Financial Management Experience
- Community Outreach
- Staff Training & Leadership
- Recruiting
- Key Account Acquisition & Retention
- Advertising
- SEO
- Integrated Marketing Communications Planning
- Integrated Marketing
- Nonprofits
- Non-Profits
- Research
- Management
- Customer Retention
- Annual Giving
- Customer Service
- Creative Direction
- Event Planning
- Leadership Development
- Account Management
- Public Speaking
- Microsoft Project
- Social Media Marketing
- Marketing
- Strategic Planning
- Brand Management
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