Paula Lamus

About Paula Lamus

I am recent graduate at the University of Florida with a Bachelor of Science in Public Relations and a concentration in education and teaching. I take pride in my strong social, leadership and organizational skills. As a native bilingual professional, I have gained valuable experience in communications across the U.S, South America and Central America. My diverse experience background includes social media management, content creation, strategic communication, project management, public speaking, teaching and international event management. Based in Miami, Florida, I am currently pursuing my passions as the Event Marketing Associate at Latin Expo Group, LLC, where I manage all marketing and promotion for the largest tire and auto parts exhibition show in Latin America, the Latin Tyre & Auto Parts Expo. With my passion for working with people, corporations and events, I am dedicated to effective communication and leadership in any environment.

Experience

1. Event Marketing Associate

   Latin Expo Group, Llc

   Jun 2024 — Present · Miami, FL, US

   Lead all marketing strategy and execution for the Latin Tyre & Auto Parts Expo- Manage and create content for social media platforms (Instagram, Facebook, etc.)- Design email marketing campaigns for international audiences- Write and distribute press releases, and lead public relations campaigns to promote the expo- Coordinate international event logistics, vendor communication and onsite operations-Coordinate the full-day conference program: liaise with high-profile industry leaders and organize panels and agendas- Manage bilingual (English/Spanish) communications and marketing efforts across Latin American markets- Work onsite in Panama City, Panama to execute the region’s largest automotive trade show

Education

• Florida State University

  Associate of Arts - AA, Elementary Education and Teaching

• University of Florida

  Bachelor's degree, Public Relations

• ARCHBISHOP EDWARD A MCCARTHY HIGH SCHOOL

  High School Diploma