Maria Paula Kytan
Business Leader & Digital Strategist | Trilingual | Former WTA Professional Athlete
- Role
- Aso Marketing Consultant at Easy Street
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Maria Paula Kytan
Business Leader & Digital Strategist with 10 years of experience building brand infrastructure from the ground up. My background as a former WTA professional athlete defines my approach to business: I am driven by high-performance standards, technical discipline, and a focus on measurable ROI.I specialize in the intersection of Brand Operations and Strategic Growth. My expertise lies in architecting the technical and creative systems—web, app, and search—that allow a brand to compete globally. I am a firm believer that data-driven infrastructure only works when paired with compelling storytelling and strong professional relationships.
Experience
Aso Marketing Consultant
Jan 2026 — Present
Directing the App Store Optimization (ASO) strategy to drive organic discovery and top-of-funnel growth.
Education
Chattahoochee High School
Undergraduate Degree, General Studies
2003 — 2007
Georgia State University Perimeter College
General Studies
2007 — 2009
Kennesaw State University
Bachelor of Arts (B.A.)
2011 — 2015
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