Paula Mayer-Knaub

About Paula Mayer-Knaub

UNIQUE VALUE PROPOSITION I build potent marketing and planning strategies that produce results, with well over a decade of leadership experience helping companies grow brand recognition, revenue and profits in the technology sector. My success is driven by my ability to build and manage marketing strategy, messaging, market research, and tactics aligned with the technology industry.SUMMARY Engaging Strategic Marketing Executive possessing a winning blend of experience in field marketing, demand generation, and revenue growth in challenging, highly competitive industries. Leverages a unique mix of visionary, strategic, creative, technical, marketing, operations and analytical expertise, consistently exceeding revenue and performance goals by aligning talents and effort with organizational objectives. An influential leader who creates immediate impact, produces results and fuels profits. LEADERSHIP HIGHLIGHTS Helped develop and launch the marketing infrastructure and end-to-end lead management process, as well as global demand program at FireEye, a leading provider of advanced cyber security solutions. In 2014, contributed to driving approximately marketing-generated responses and qualified leads. Boosted FireEye followers on BrightTALK from zero to over in 3 years.Specialties: Marketing Leadership, Market Penetration, Strategic Planning, Marketing Event Management, Brand Positioning, Field Marketing Management, Demand Generation, Marketing Automation, Team Leadership

Experience

1. Sr Director, Field & Channel Marketing

   Sentra

   Nov 2025 — Present

Education

• San José State University

  Marketing Communications Certificate, Marketing Communications Professional Studies Program

• De Anza College

  Associate of Arts (AA), Liberal Arts

Skills

• Marketing
• Product Management
• Analyst Relations
• Integrated Marketing
• Competitive Analysis
• Global Marketing
• Go-to-Market Strategy
• Leadership
• B2b
• Direct Marketing
• Product Launch
• Partner Management
• Enterprise Software
• Sales Management
• Product Marketing
• Channel
• Strategic Alliances
• Brand Awareness
• Strategic Partnerships
• Demand Generation
• Online Advertising
• Multi-Channel Marketing
• Email Marketing
• Mobile Devices
• Salesforce.com
• Sales Enablement
• Program Management
• Direct Sales
• Lead Generation
• Business Alliances
• Cloud Computing
• Saas
• Marketing Operations
• Sales Process
• Solution Selling
• B2b Marketing
• Business Development
• Marketo
• Marketing Automation
• Marketing Strategy