Paula Smith
Strategic Communications Executive | Employee Engagement & Internal Comms Leader | C-Suite Advisor | CSR & Culture Champion | B2B & B2C Communications Strategist
- Role
- Director, Internal Communications and Engagement at Extended Stay America
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Paula Smith
I’m a transformational communications executive with 25+ years of experience leading…
Experience
Director, Internal Communications and Engagement
Nov 2023 — Present · Charlotte, NC, US
Advise CHRO and ELT members on executive visibility, communications strategy, and leadership messaging- Plan and produce company-wide town halls and enterprise-level communications campaigns- Revitalized ESA’s internal social platform and integrated digital communications to boost engagement and establish KPIs- Led recognition campaigns including Hospitality Week, MyESA, and Veterans Day, increasing engagement and sentiment- Managed crisis communication responses across the field, including hurricane preparedness and business continuity- Drove a strategic Glassdoor campaign to improve brand sentiment and elevate CEO profile- Serve on the leadership teams for ESA’s Women’s and Multicultural ARGs, guiding communications and cultural alignment.
Education
Bowling Green State University
Bachelor of Education - Sports Management
1994 — 1998
Skills
- Market Planning
- Advertising
- Newsletters
- Public Relations
- Press Releases
- Event Management
- Public Speaking
- Publicity
- Editing
- Creative Direction
- Marketing Management
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