Paula MacHado Jackler
Founder @ Ozzie | The first emotionally intelligent AI financial assistant built for the way people actually think, feel, and behave with money.
- Role
- Founder at Ozzie
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Paula MacHado Jackler
I’m a fintech founder, behavioral strategist, and former growth marketing exec turned startup builder. Previously led marketing at a crypto exchange, scaled startups across industries, and built brand and growth strategies that moved the needle. Now, I spend my days building at the intersection of money, psychology, and AI.With a background in psychology, B2B marketing, and human behavior, I’m on a mission to redesign the way people experience money. I’m the founder of Ozzie, an AI-powered financial assistant that offers hyper-personalized financial advice based on people\'s money personality type. Think of Ozzie as more of a money manager—something that has been typically reserved for the uber rich, now available to the 99%. We help people save more, stress less, and finally feel seen in their financial journey. Areas of focus:• Financial psychology & behavioral design• GTM strategy for early-stage startups• AI product development• B2B MarketingLet’s talk money, tech, or psychology — preferably all three.
Experience
Founder
Apr 2025 — Present · Brooklyn, NY, US
Education
Universidade Católica de Brasília
Master of Business Administration - MBA, Human Resources Management and Services
Montclair State University
Master of Business Administration - MBA, Entrepreneurship/Entrepreneurial Studies
UniCEUB - Centro Universitário de Brasília
Psychology, Industrial and Organizational Psychology
Skills
- Search Engine Optimization (SEO)
- Leadership
- Negotiation
- Marketing
- Web Analytics
- Content Strategy
- Marketing Strategy
- Recruiting
- Keyword Research
- Strategic Planning
- Google Analytics
- Talent Management
- Off-Page SEO
- Social Media
- Social Entrepreneurship
- Portuguese
- Human Resources
- Training
- Social Media Marketing
- English
- Customer Service
- Organizational Development
- Management
- Local Search Optimization
- Analytics
- Digital Marketing
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