Paula de Anta

Social Media & Content Manager Creative Direction @X-Bionic

Led campaigns from concept to execution, ensuring high-quality content and powerful visual storytelling- Planned and executed seasonal content calendars- Responsible for creating hype around pre-launches, developing strategies to generate excitement and anticipation- Managed project coordination for cross-department campaigns- Collaborated with e-commerce, product, and digital marketing teams to ensure cohesive, goal-aligned campaigns- Directed content creators and photographers, crafting briefs, moodboards, and final assets that captured the brand’s essence- Worked with influencers, ambassadors, and athletes (including the Swiss ski team) to elevate brand visibility and reach- Shaped and refined the brand’s tone of voice, visual identity, and communication style to create a bold presence- Led social media strategy, grounded in trends, brand goals, audience insights, and a strong visual identity- Planned and managed the strategy and the content calendar- Designed all social media content- Boosted organic reach by 70% and tripled engagement- Transformed brand positioning, lowered the audience’s average age from 55 to 30 and significantly increased female engagement.Key Skills: Digital Strategy | Social Media Strategy | Content Creation | Campaign Management | Cross-Functional Collaboration | Influencer Marketing | Video Production | Marketing Analytics | Creative Direction | Art Direction | Brand Strategy | Audience Insights | Trend Analysis | Project Management | Social Media Calendar Planning | Pre-Launch Campaigns | Visual Identity