Ana Paula Crosta

WORK HISTORY

EDUCATION

ABOUT ANA PAULA CROSTA

With over 20 years of experience in the retail, hospitality, and FMCG sectors, I leverage my expertise in growth marketing, innovation, branding, artificial intelligence, and digital strategies to design and implement impactful solutions to diverse business challenges. Some of my key achievements include leading growth and traffic generation strategies for Outback and Abbraccio restaurants in Brazil (Bloomin’ Brands Co, a leader in the casual dining segment), driving a complete transformation of the customer journey, and spearheading the launch of a new single-serve multibeverage coffee machine division at 3 Corações, Brazil’s leading coffee company. I’m passionate about delivering results that exceed expectations, collaborating with multicultural teams, and fostering a culture of innovation and excellence. Marketing requires both analytical thinking and creativity — demanding a deep understanding of target audiences and reference markets, alongside rigorous measurement and tracking of success. The marketing landscape is saturated with philosophies, buzzwords, and trends, many available in free frameworks and guides. However, no resource can replace expert analysis, creativity, leadership, and the orchestration of programs that align marketing and sales. A successful partnership with the sales team is indispensable. My philosophy is rooted in the belief that “incremental change produces incremental results.” From my experience, organizations rarely seek minor adjustments; I consistently challenge the status quo to navigate hypercompetitive markets. Stepping outside the comfort zone is the catalyst for authentic change and growth — both for individuals and for organizations. Marketing cannot exist in isolation, and I take pride in my ability to collaborate seamlessly across organizational boundaries.