Paula Cerqueira

About Paula Cerqueira

Hello Heart\'s mission is to empower people to understand and improve their health using smartphone technology. We help employers and health plans take heart risk under control with a clinically based smartphone solution.

Experience

1. Founding Partner, Strategic Advisor - Digital Health & Innovation

   Easy Bites App

   May 2022 — Present

   Lead strategy, innovation, and business development for a pediatric digital health solution transforming child nutrition and caregiver wellbeing.Design and execute market strategies informed by data analytics, behavioral economics, and consumer insights, driving engagement and sustained behavior change.Develop and expand revenue streams, launching B2B partnerships with health plans, employers, and digital health ecosystems.Build and manage strategic partnerships, securing collaborations with healthcare stakeholders, benefits leaders, and digital health vendors.Apply enterprise data & analytics to optimize program performance, improve retention, and identify expansion opportunities.Drive branding, marketing, and go-to-market strategies, positioning Easy Bites for scalable growth in new markets.

Education

• Tufts University

  Bachelor of Arts (B.A.), Clinical Psychology

  2001 — 2005

• National University of Vietnam

  Study Abroad, Health and Wellness

  2003 — 2003

• Columbia University

  Master of Science (M.S.), Nutrition Education

  2009 — 2012