Paula Cecere Smith
Building Brands & Relationships | Trade Marketing | Design Channel Partnerships | Entrepreneurial Leader
- Role
- Sr Manager, Trade Marketing at Samsung Electronics America
- Location
- South Orange, NJ, US
- LinkedIn followers
- 500 followers
About Paula Cecere Smith
Relationships are everything to me.With 22+ years in the premium appliance industry, I’ve built brands, programs, and partnerships at the intersection of design, performance, and business results. I work closely with architects, designers, dealers, and cross-functional teams to turn strategy into execution and ideas into real-world impact.My background blends left brain and right brain: engineering training, an MBA, and a deep curiosity for both technical detail and brand storytelling. I’m equally energized by how a product works and how to communicate why it matters in a premium, design-driven environment.Fun fact: I’m also a certified kitchen & bath designer (AKBD), reflecting my belief that context matters — understanding how designers think and specify leads to stronger partnerships and better outcomes.Alongside corporate leadership, I’m a business owner and operator. Combined with leading flagship showrooms, this has strengthened my general management skill set and owner’s mindset — including deep P&L understanding, operational rigor, and the ability to balance strategy, people, and execution.I do my best work building trust, developing teams, and moving initiatives forward with clarity, momentum, and heart.
Experience
Sr Manager, Trade Marketing
May 2025 — Present · Englewood Cliffs, NJ, US
Lead the development & execution of the Dacor trade strategy, build and manage a trade representative organization, interface with industry partners, and oversee three branded showrooms.
Education
Lehigh University
B.S., Materials Science & Engineering
1991 — 1995
University of Maryland
MBA, Marketing
2000 — 2002
Century College
Certificate, Kitchen and Bath Design
2008 — 2010
Skills
- Consumer Products
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing
- Event Management
- Management
- Sales Support
- Product Marketing
- Merchandising
- Leadership
- Sales Operations
- Project Management
- Interpersonal Skill
- Product Management
- Sales
- Promotions
- Training
- Strategy
- Event Planning
- Product Development
- Program Management
- Six Sigma
- Advertising
- Operations Management
- Marketing Communications
- Market Research
- Business Strategy
- Budgets
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