Paula Capri Keyak

About Paula Capri Keyak

I’m told that I’m highly creative and collaborative. What excites me most is partnering with top digital and ad agencies to develop breakthrough campaigns to engage with IT decision makers and address their top technology challenges.Currently, I\'m an Associate Director Integrated Marketing at Verizon responsible for the successful end-to-end launches for Verizon Home Internet across all sales & support organizations and marketing channels within the Consumer Marketing organization.As a seasoned marketing leader for HP, I was responsible for executing digital campaigns and delivering award winning content experiences that reinforce our position as a global leader for Print Security within Enterprise. Most recently, I led US media strategy and implementation for The Fixer starring Jonathan Banks and The Wolf featuring Christian Slater.Prior to HP, I worked for AT & T in a variety of highly visible positions including Chief of Staff to the CMO and Director of Strategic Communications within Enterprise Networking.My specialty includes: B2B marketing, social media, influencer outreach, account based marketing, agency management, digital marketing, partner marketing, events, media planning, sales enablement, content marketing, campaign analytics, budget management I actively seek opportunities to expand my expertise and look forward to continue to make meaningful connections with other marketing professionals.

Experience

1. Associate Director of Integrated Marketing

   Verizon

   Feb 2020 — Present · Basking Ridge, NJ, US

   Responsible for managing a wide variety of functions including strategic planning, operations, project management and executive support within the Consumer Marketing organization. Oversaw a marketing team\'s budget of $20M. Evaluated consumer marketing business opportunities and marketing strategies to support revenue targets. Planned and rolled out a new executive dashboard to promote local plans in market, provide market insights and track performance.

Education

• Boston College

  BS, Finance

• The Wharton School

  Post Baccalaureate, Marketing