Paula Beadle
Chief Executive Officer @Sponsorship Marketing Association
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WORK HISTORY
Chief Executive Officer @Sponsorship Marketing Association
Launched the nation\'s only sponsorship marketing association to professionalize and elevate the industry by connecting brands, properties, agencies, and service providers.Key Achievements:Built thriving membership community with strong year-over-year growthEstablished annual Sponsorship Mastery Summit as premier industry gatheringRecruited Advisory Board of senior executives to guide strategic direction and industry advocacyDeveloped professional development programs including Impact Sponsorship Growth training and Excellence in Sponsorship AwardsCreated robust networking infrastructure connecting the entire sponsorship ecosystemPositioned SMA as the authoritative voice for partnership marketing through thought leadership and speaking engagementsVision: Building the professional home sponsorship marketing has always deserved—where education, community, and recognition elevate the entire industry.
EDUCATION
Cornell University
Executive Leadership
University of Minnesota
Communications
SKILLS
ABOUT PAULA BEADLE
Over 30 years ago I tripped and fell into sponsorship marketing and knew I was home, and today I\'m on a mission to elevate the industry to a new level of excellence.In 2022, with a talented team and dynamic Board of Advisors, I launched the nation\'s first Sponsorship Marketing Association: to connect the people who power sponsorship marketing and give them the professional development, community, and recognition this profession deserves.I\'ve learned this business from all sides of the table - brands, properties, agencies, media. That 360° perspective is my superpower: bringing a focused, simple approach to driving growth and solving complex problems with creativity and action.The Sponsorship Marketing Association was built to be the bridge - bringing together the entire ecosystem in shared commitment to professional and industry growth. Because when brands, properties, agencies, and service providers come together, that\'s when the real magic happens.We\'re making connections. Building bridges. Elevating excellence.Off the clock? You\'ll find me on the pickleball court, the golf course, a hiking trail, or planning our next Airstream adventure with my dog riding shotgun.
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