Paula Andrea Castro
Innovation Management & Digital Solutions Senior Consultant @SWISS KRONO Group
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WORK HISTORY
Innovation Management & Digital Solutions Senior Consultant @SWISS KRONO Group
Berlin, DE
Advised executives and cross-functional teams on the digital product and technical strategies, while providing operational support across the internal and external e-commerce and digital platforms-Led the entire PIM system migration project (10 stakeholders) for the firm from enterprise to the cloud version, cutting maintenance time by 30% and improving data access-Boosted efficiency for Product, Sales and Marketing teams by enhancing PIM features, workflows, and Agile adoption-Integrated the ESG reporting tool, policy management software, and CRM-linked platforms globally, into the companies system landscape, improving reporting accuracy by 20% and data visibility within HR, sustainability and IT streams-Translated business goals into actionable product/project requirements and end to end management with detailed use cases and personas-Mentored junior consultants in product lifecycle management.
EDUCATION
BIG school
Master's degree , Artificial Intelligence
Kozminski University
Master's degree, Management and Innovation
Universidad Jorge Tadeo Lozano
Bachelor of Laws (LL.B.), Law
SKILLS
ABOUT PAULA ANDREA CASTRO
Hi there! thanks for checking my profile :) I have more than 10 years of international experience in 5 countries (Colombia, India, Hungary, Poland, Germany) in E-commerce, Product Management & Operations + Customer success and recently Digital Consulting in fast- growing start ups and large enterprises.At SWISS KRONO GROUP, my role as a Technical Consultant centers on enhancing product decision-making and driving continuous innovation with the Business and Engineer teams. With a focus on systems in PIM (Akeneo),Tessa, operational tools such as Catalog, Order Fulfillment (Inhouse tools) among others, I ensure seamless integration of business and e-commerce strategies within our product landscape, ultimately optimizing our global product assortment and quality.Previously, as a Product Manager at Delivery Hero, I was instrumental in cross-functional collaborations with Engineer Leads, Director of Product and Product operations, managing product roadmaps, and executing content management feature rollouts across multiple regions globally.
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