Paula Yurkovich

About Paula Yurkovich

Communications and brand evangelist whose passion is telling stories that bring businesses to life. With a commitment to strategic brand storytelling, I ensure that any communications are compellingly crafted to engage a variety of internal and external audiences. Specialties: Marketing and Communications Strategy, Public Relations, Corporate Communications, Internal Communications, Brand Management, Events Management, and Digital and Direct Marketing and Advertising.

Experience

1. Executive Visibility and Communications

   RxBenefits, Inc.

   Dec 2024 — Present

   As Manager of Executive Visibility and Communications at RxBenefits, I help our leaders tell the stories that matter most — to our clients, prospects and our industry. I shape thought leadership and speaking strategies that elevate RxBenefits’ voice as a force for good in pharmacy benefits. From crafting executive messages and content to building visibility around our CEO and executive team, I translate complex ideas into clear, compelling narratives that build trust, drive engagement, and strengthen our brand.

Education

• Penn State University

  B.A., Journalism

Skills

• Marketing
• Corporate Communications
• Creative Direction
• Internal & External Communications
• Advertising
• Newsletters
• Event Management
• Brand Development
• Public Relations
• Internal Communications
• Social Media Marketing
• Marketing Communications
• Marketing Management
• Direct Marketing
• Brand Management
• Marketing Strategy
• Press Releases
• Product Marketing