Paula Popovich Luchak

Vice President Business Development & Communications @Campus Promotions Inc

London, ON, CA

The Vice President of Business Development and Communications is a key executive leadership role responsible for driving growth, forging strategic partnerships, and elevating brand visibility. This position oversees all aspects of business development, sales strategy, marketing, and corporate communications to ensure the company remains a leader in the promotional products industry.Key responsibilities:Business Development and StrategyDevelop and execute a comprehensive business development strategy aligned with company goals.Identify and pursue new markets, opportunities, and partnerships to expand the client base and drive revenue growth.Build and maintain strong relationships with key clients, suppliers, and stakeholders to ensure long-term business success.Conduct market analysis and competitive research to identify industry trends and opportunities.Communications:Oversee all marketing and communication efforts, including branding, advertising, and content creation.Develop and implement a cohesive marketing plan to enhance brand visibility and engagement across digital and traditional channels.Represent the company at industry events, trade shows, and conferences to build brand presence and establish thought leadership.

University of Guelph

Master of Arts

University of Guelph

Honours BA