Paula Park
Strategic Marketing Professional
- Role
- Marketing Manager at RTX
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Paula Park
A marketing and communications professional with a strong background in research and statistical analysis, who is interested in a position that will utilize her strategic planning, and organizational change management skills. Paula Park has over ten years experience in developing strategic marketing and communication initiatives, to align business with necessary change initiatives. Paula has in depth experience creating these enterprise-wide programs, and leading the execution of these tasks, to ensure program viability and success.
Experience
Marketing Manager
May 2022 — Present · Everett, WA, US
Key partner in supporting Business Development (BD) and Bid team efforts to secure business of OEM / airline customers seeking interior products and reconfiguration services, including ad-hoc research for presentations, proposals, bids, and quotes- Serve as a communication thought partner across groups, teams, and disciplines, helping shape their messaging strategy and deliver persuasive, customized, proposal responses to potential customers. • Drive the annual Strategic Financial Planning process for the BD team, providing guidance to stakeholders, partners, and Interiors group leadership on competitive analysis, industry trends, research findings, budgets, and markets- Initiate sessions to captures holistic view of product segments and the various Interiors departments’ future plans. • Lead efforts to build, update, and maintain an internal database to develop monthly briefs on statistics for Interiors leadership. • Collaborate with Engineering, Customer Experience team and global R&D groups to build product business cases and develop market-sizing analyses that support new product development. • Liaise with Corporate Marketing to identify strategies and tactics to improve customer acquisition and retention while leading process of marketing materials development for interior products, ensuring external communications maintain brand standard. • Prepare monthly operational assessment presentations / charts grounded in research and analytics and deliver to leadership.
Education
UNC Greensboro
Master of Business Administration (MBA), International Business
2005 — 2008
North Carolina State University
Bachelor of Arts (B.A.), Experimental Psychology
1998 — 2003
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