Paula Morrow

About Paula Morrow

Curious and empathetic researcher with the ability to ask, as well as answer, meaningful questions. Creative thinker with expertise using qualitative, human-centered research principles to uncover customer needs. Strong collaborator with ability to connect and build long-term relationships with stakeholder teams and vendor partners.Broad experience in primary and secondary research design, project management, strategy, and insights development. Client and supplier side experience across CPG, Non-Profit, Financial Services, Hospitality, Executive Education, and Casual Dining industries. Established and grew online B2B insights community with 2500 active members from 65+ countries and consistently exceeding member satisfaction norms. Conference speaker at Vision Critical Intelligence Summit and UNICON Leadership Academy. Life long learner with excellent writing, virtual debrief and facilitation skills. Specialties: Product development process, B2B/non-profit research, Insights Community Management, Executive Education, Leadership Development, In-depth interviews, Competitive intelligence, Respondent friendly survey d••••••••@gmail.com

Experience

1. Amplify Marketing Research Manager - Societal Impact

   Center For Creative Leadership

   Aug 2022 — Present · Greensboro, NC, US

Education

• University of Georgia - Terry College of Business

  Master of Marketing Research (MMR), Marketing Research

• College of Charleston

  B.S., Business Administration

Skills

• Marketing Research
• Marketing Strategy
• Product Development
• Leadership Development
• Competitive Analysis
• Emotional Intelligence
• Market Analysis
• Leadership
• Social Media Marketing
• Research
• Management Consulting
• Marketing
• Strategy
• Marketing Management
• Organizational Development
• Organizational Effectiveness
• Customer Insight
• Business Strategy
• New Business Development
• Workshop Facilitation
• Social Media
• Entrepreneurship
• Customer Service
• Market Research