Paula Michelle Teader
Founding Partner @Springboard Collective
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WORK HISTORY
Founding Partner @Springboard Collective
GB
We work with trusts, schools and colleges as a genuine extension of their team, helping turn everyday challenges into opportunities for positive, long-term change. Making Marketing work through transformative strategy, high quality creative and expert-led training.We’re a passionate team of career marketers who’ve spent years working both in education and in the commercial world. We’ve seen first-hand how powerful culture-led strategy, clear messaging and confident communication can be when they’re built with people, not done to them. And that’s the heart of our approach: collective, practical, hands-on partnership.
EDUCATION
The Open University
Developmental and Child Psychology
SKILLS
ABOUT PAULA MICHELLE TEADER
Strategic marketing & communications specialist for multi-academy trusts, schools & colleges - focused on embedding sustainable, culture-led marketing strategies. Work spans trust-wide planning, stakeholder engagement (170+ interviews in recent school transformation), mergers, brand repositioning, competitive research, marketing audits, training and creative production across web, social, video, and print. All driving stronger collaboration, capability, engagement and impact.For Bacardi’s Global Trade Team, I provide seamless end-to-end support for internal communications - helping build capability, share success stories, and drive engagement across global teams. This includes responsive HTML mailer creation, campaign deployment via email platforms, GDPR-compliant list management, and monthly performance reporting with actionable insights.Previous experience with start-ups and established businesses entering competitive retail markets - the focus was on delivering compelling brand narratives, positioning, and differentiation - grounded in thorough trend analysis, consumer insight, and competitor benchmarking. Partnering with digital advertising experts, we develop targeted campaigns designed to convert interest into sales and maximise ROI across budgets.Services cover brand strategy, campaign planning, stakeholder communications, content creation, and creative direction - all delivered flexibly and collaboratively to fit each client’s needs.
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