Paula Mettler
Sr. Brand Journalist @ Opus Agency | Author of XO
- Role
- Senior Brand Journalist at Opus Agency
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Paula Mettler
I am a writer, marketer, and B2B content creator with 10 years of experience developing integrated branding and marketing campaigns. As Brand Journalist at Opus Agency, I report on what\'s new and what\'s next in the world of experiential marketing, specializing in brand strategy, press exposure, award recognitions, and speaking engagements in some of the biggest industry publications in the game: AdWeek, BizBash, Event Marketer, Chief Marketer, C & IT Magazine, PCMA, Skift, Smart Meetings, Special Events, and others. Before joining Opus Agency, I served in content marketing roles at award-winning marketing agencies and hospitality publications.Author of XO, a newsletter with a mission to be loved by marketing executives and event professionals. Through careful curation and purposeful prose, XO serves thousands of leaders who want to stay on top of what\'s new and what\'s next in the world of experience. Subscribe at opusagency.com/subscribe.
Experience
Senior Brand Journalist
Mar 2025 — Present
Education
Southern Illinois University, Carbondale
Bachelor of Science - BS, Journalism
2014 — 2018
Southern Illinois University, Carbondale
Bachelor of Fine Arts - BFA, Women, Gender, and Sexuality Studies
2014 — 2018
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