Paula Manzano Taibo
Seo Specialist @IKEA
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WORK HISTORY
Seo Specialist @IKEA
As a member of the e-commerce CRO team, my primary role involves driving organic traffic growth for the Chilean and Colombian websites by enhancing content performance and ensuring its relevance to both users and search engines.Key Responsibilities-Analyze, evaluate, and implement SEO changes and strategies across digital channels to enhance visibility on major organic search engines-Conduct research, analysis, and monitoring of significant algorithm updates, implementing necessary changes to improve SERPS scores-Conduct ongoing keyword research to optimize content and enhance search engine rankings-Collaborate closely with SEM teams to strike a balance between organic and paid traffic, ensuring holistic digital presence-Execute global IKEA SEO projects at a local level, tailoring strategies for regional markets-Drive domain authority growth by implementing high-quality link-building strategies.
EDUCATION
Universidad Andres Bello
Journalist, Graduate in social communication
Instituto de Terapeutas Florales Mount Vernon
Foral Therapist
Universidad del Pacífico (CL)
UX Information Architect, UX
SKILLS
ABOUT PAULA MANZANO TAIBO
Journalist, graduated in UX. Degree in Social Communication. Strong leadership skills…
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