Paula Johnson
AI Product Marketing Manager | Creative & Brand Builder| Storyteller | Strategic GTM Leadership | Account & Relationship Builder | Growth & Retention | Certified Scrum Product Owner| Solopreneur
- Role
- Strategic Ai & Marketing Consultant at Make Your Mark
- Location
- Buffalo, MN, US
- LinkedIn followers
- 500 followers
About Paula Johnson
I’m a strategic product marketing leader who thrives at the intersection of storytelling, AI, and I’m a strategic product marketing leader who thrives at the intersection of storytelling, AI, and product-led I’m a strategic product marketing leader and account manager with 15+ years of experience driving adoption, growth, and revenue across healthcare, dental, eDiscovery, and SaaS. I specialize in translating complex technology into customer-centric narratives and go-to-market strategies that accelerate sales and deepen engagement. I’ve led multi-channel GTM product launches, developed competitive positioning to win new markets, and created sales enablement toolkits that allow sales teams to hit the ground running. My work includes building AI agents that increase productivity, optimizing onboarding experiences, and aligning brand, product, and customer value into a single, repeatable growth engine. Known for blending strategic vision with hands-on execution, I thrive in high-growth environments where innovation and experimentation are essential. As both a builder and relationship manager, I’ve consistently increased pipeline contribution, strengthened customer loyalty, and guided teams through AI-led GTM strategy. Most recently, I expanded into freelance consulting and launched a pet artisan venture—further honing my ability to build brands, test markets, and connect with customers in meaningful ways. Curious, creative and driven I’m ready to tackle my next challenge and make a positive impact.
Experience
Strategic Ai & Marketing Consultant
Jan 2024 — Present
Provide consulting, content and creative direction to B2B2C companies, specializing in messaging & positioning, social media, strategic marketing, demand generation, website redesign and events.• Lead go-to-market planning, brand repositioning, and digital campaign strategy for B2B2C organizations.• Advise on LLM prompt writing, AI tool adoption, and messaging frameworks for technical and healthcare-based solutions.• Hands-on in crafting AI implementation guides, onboarding resources, and internal enablement materials.
Education
University of Minnesota Duluth
Bachelor of Arts - BA
Buffalo Senior High
Diploma
University of Minnesota-Duluth
BA
Unniversity of Minnesota Duluth
Bachelors Degree
University of Minnesota Duluth
Bachelor of Arts - BA
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