Paula Ford
Strategic Brand Builder | General Manager | Marketing Leader
- Role
- Director, Brand Marketing at Land O'Frost
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Paula Ford
Inspiring and insightful brand leader with 20+ years of experience delivering strategic direction and launching/revitalizing brands for optimal consumer appeal and brand awareness. Specializing in brand management for consumer-packaged goods, able to forge and foster strategic alliances and partnerships to grow market share and increase sales. Proven track record of creating successful, long-term growth strategies, annual business plans, and omnichannel marketing campaigns. Adept at advertising and media planning, launching new products, and developing and engaging talent. Hands-on leader, skilled at creating an environment of cohesion and team spirit.
Experience
Director, Brand Marketing
Jan 2024 — Present
Education
Gies College of Business - University of Illinois Urbana-Champaign
BS, Marketing
Indiana University - Kelley School of Business
MBA, Marketing
Skills
- Customer Insight
- Marathon Running
- Shopper Marketing
- Brand Management
- Cross-Functional Team Leadership
- Brand Equity
- Advertising
- Marketing Strategy
- Sales Promotion
- Strategic Planning
- Brand Architecture
- Trade Marketing
- Consumer Products
- Management
- Nielsen
- Product Innovation
- Leadership
- Strategy
- Marketing
- Segmentation
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.