Paula Durigon
Director, Advanced Analytics @Independence Pet Group
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WORK HISTORY
Director, Advanced Analytics @Independence Pet Group
Oakville, ON, CA
Directing and overseeing the design, development and implementation of cross-functional teams and processes to intake, align to business strategy/needs and develop solutions to solve business problems, improve the health of the acquisition funnel and drive profitability with clear measurement of success- Developing and implementing product management and delivery processes with Marketing, Operations, Finance- Managing the delivery of advanced analytics and data science projects, the design and development of data pipelines and the creation of sophisticated data products and solutions, including definition, scoping and delivery plans. i.e. Machine learning and marketing experimentation tools to enable always on Marketing campaigns- Hiring, motivating and managing a team of business and analytics analysts, managers, data scientists and analytical product owners to high performance
EDUCATION
FITO
Computer Technician
Queen's University
MAP - Management Analytics Program
George Brown Polytechnic
Post Graduation, Business Marketing Analysis
Universidade Presbiteriana Mackenzie
BA, Economics
ABOUT PAULA DURIGON
Energetic, passionate and driven I develop structured processes to reach goals and solve problems effectively. High experienced in creating roadmaps, development and measurement plans, leading prioritization and managing projects and teams resulting in value added and efficiency incremental- Results-driven management professional with wide experience in collecting and analyzing complex datasets I can translate vision in requirements, leverage insights to create solutions and empower team to think beyond next sprint. Expert in evaluating marketing effectiveness with heavy focus on digital strategy, planning, execution support and measurement. Insights expert for marketing analytics, campaign and offer optimization.
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