Paula del Castilho

WORK HISTORY

EDUCATION

ABOUT PAULA DEL CASTILHO

I enjoy being a Marketer as it provides me with a platform to express my creativity while utilizing my critical thinking skills to analyze consumer trends and sales data to identify new products and brand campaign strategies. I have vast experience in leading product development cross-functional teams from preschool construction building toys to heavy duty engine oils for large trucking fleets. I managed up to nine direct reports in product management and marketing communications teams.I have developed creative campaigns on both digital and traditional media channels for target audiences ranging from parents, gaming and pop culture fans, to oil and gas consumers. I am experienced in managing social media channels, digital content development and CRM tactics to recruit new community members and improve current fan base engagement. I created in-store exclusive product promotional programs and consumer events for retailers such as Walmart and Toys “R” Us, and built digital programs for Amazon and other e-commerce sites. I have also provided interactive consumer experiences at events such as San Diego and New York Comic-Cons. I am well known for promoting team collaboration, mentoring and developing my team, and problem-solving. Core Competencies• Team leadership and strategic planning• Coaching and talent development• Process improvement and project management• Change and crisis management• Managing advertising budgets, P & Ls and sales forecasting