Paula Carden

Associate Publisher & Senior Director of Sales | Sales, Operations

Role: Associate Publisher & Senior Director of Sales at Due North Media
Location: Birmingham, AL, US
LinkedIn followers: 500 followers

Sales & Business DevelopmentView LinkedIn profile

About Paula Carden

Due North Media is a Birmingham, Alabama-based boutique media services company…

Experience

Associate Publisher & Senior Director of Sales
Due North Media
Sep 2016 — Present · Vestavia Hills, AL, US
Helping Communities Thrive in Sports Tourism & Economic Development Senior Director of Sales and Associate Publisher at Due North Media. Our publications include Sports Destination Management and Trade & Industry Development. Responsible for overseeing sales teams, managing client relationships, and developing marketing strategies to drive revenue growth for SDM and TID. Expert in crafting strategic marketing solutions for sports commissions, CVBs, parks, and economic development agencies seeking to attract sports events, tourism, and business relocations. Skilled in driving visibility and engagement across print, digital, and social media platforms to maximize client exposure. Passionate about nurturing client relationships, delivering impactful results, and continuously innovating to stay ahead of industry trends. Focused on merging traditional and digital strategies to create comprehensive marketing campaigns that resonate with key decision-makers.

Contact information

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Work email
p••••••@duenorthmedia.com
Personal email
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Current company

Due North Media

Advertising Services · 35 employees · Founded 2001 · Vestavia Hills, Alabama, United States

GROWTH: progressive development: evolution For over 20 years, Due North Media has embraced this definition of growth by evolving from a traditional publishing company to a dynamic marketing organization utilizing best practices that ensure engagement. Our desire to look at things from all sides, combined with our thirst for knowledge allows us to embrace the ever-changing world of content creation, marketing technology & consumer engagement. While we’re at the forefront of innovation, we also take great strides to remember our roots, ensuring the message reaches the desired audience in ways they consume media. Whether we’re serving clients in the business-to-business sector, or working with organizations trying to engage buyers, we realize that our end goal shouldn’t be just about numbers. It should be about creating a dialogue and interaction that leads to a fulfilling relationship. Work with us to develop marketing strategies that go beyond the click to deliver the conversation. Founded in 2001, Due North Media has helped marketers obtain their goals while adapting to new generations of media consumption. It has been our mission to serve our clients and employees with integrity and humility, and a continuing quest for the achievement of excellence.

duenorthmedia.com

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