Paula Cameron

Vice President Operations @Yr Thisisyr

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2023 — Present

Vice President Operations @Yr Thisisyr

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London, GB

YR stands at the forefront of innovation in customization and on-demand fulfilment solutions, building the world\'s first omnichannel platform designed for ecommerce, retail, and experiential interactions. Our cutting-edge platform is dedicated to enhancing customer engagement, elevating brand experiences, and optimising the production of one-of-a-kind products.Since 2013, YR has been a world leader in product customization and on-demand software, with a focus on the apparel industry. In 2024, YR was reborn, divested from CreateMe Technologies. We are a world-leading 3D product configuration platform.YR now includes the incredible 3D configurator technology from ConfigureID, incorporated into our platform. ConfigureID developed an industry-leading product configuration platform used by some of the world\'s leading apparel and accessory brands, including Ralph Lauren, Louis Vuitton, and Oakley.If you’d like to learn more about our products and services please reach out to our team at h••••@thisisyr.com.Visit our website for more information.

EDUCATION

2004 — 2008

Assumption College, San Lorenzo

Bachelor's degree, Mass Communication/Media Studies

SKILLS

Creative DirectionMarketing StrategyIntegrated MarketingDigital StrategyCreative StrategyDigital MarketingMarketing CommunicationsDigital MediaAccount ManagementCopywritingSocial Media MarketingAdvertisingOnline Advertising

ABOUT PAULA CAMERON

Senior operations leader with 17+ years of experience supporting founders and scaling high-growth companies across the UK and internationally. Proven track record of growing businesses from lean, early-stage teams to fully scaled, structured operations, while preserving culture, clarity, and momentum. I partner closely with executive leadership to shape strategic direction, build high-performing teams, and ensure smooth operational delivery without unnecessary complexity. Deeply experienced in managing cross-functional teams, driving alignment, and cultivating environments where people feel supported, challenged, and proud to contribute. Known as the “cog that keeps things running”, calm in chaos, collaborative in approach, and resourceful under pressure.

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