Paula R.
Accomplished Site Merchandiser with expertise in digital content strategy and team collaboration, delivering impactful merchandising initiatives that drive business success.
- Role
- Site Merchandiser at Walmart
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Paula R.
Fueled by a deep curiosity and a passion for e-commerce, I am driven by the challenge of optimizing digital spaces to curate exceptional online shopping experiences. Like a dynamic tapestry, I weave data analysis, trend insights, and customer behavior into strategic plans that elevate product visibility and enhance user journeys. My guiding principle is simple yet profound: innovation should be at the heart of every strategy, turning possibilities into realities and driving business growth through adaptable and forward-thinking solutions.My career is built on extensive experience in site merchandising and digital strategy, primarily across leading retail platforms. My specialties include e-commerce strategy, search engine optimization (SEO), data analysis, and project management. With advanced proficiency in tools such as Google Analytics, Adobe Analytics, and content management systems (CMS), I bring a unique capability to drive conversion rate optimization and manage category-focused projects with precision. My collaborative spirit ensures seamless cross-functional team efforts to execute impactful site refreshes and promotions that align with retail objectives.Throughout my career, I have celebrated numerous professional milestones. I led a comprehensive site strategy overhaul for Walmart\'s outdoor power equipment, boosting visibility and securing top Google search rankings. At Bed Bath & Beyond, my work with landing page development generated significant revenue results. Additionally, driving a 262% YoY increase in GMV for Greenworks\' brand site stands as testament to my ability to leverage SEO effectively. Each accomplishment exemplifies my commitment to deliver measurable outcomes and foster impactful digital transformations.Looking ahead, I am eager to connect with forward-looking organizations that value innovation and growth. My ambition is to create digital experiences that capture customer minds and drive measurable results. I am excited about the possibilities of collaborating to push the boundaries of e-commerce and transform industry landscapes. Let\'s connect and explore how we can jointly create value and shape the future of online retail.
Experience
Site Merchandiser
Apr 2023 — Present · Hoboken, NJ, US
Managed category and brand-focused projects through competitive insights, market share opportunities, taxonomy reviews, attribution updates, and navigation improvements.
Education
Montclair State University
Bachelor of Science (BS), Marketing; Retail Management and Merchandising
2013 — 2015
Middlesex College
Associate of Arts (AA), Liberal Arts Business
2010 — 2013
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