Paula Amador

About Paula Amador

HIGH-PERFORMANCE EXECUTIVE BRAND TRANSFORMER COMMUNICATIONS EXPERT I’m a passionate storyteller and strategic thinker with 15+ years of experience transforming brands across the US, Latin America, and Europe. Having worked across these diverse markets, I bring a global, multicultural perspective to communication, branding, and PR strategies. I’ve led high-performance teams and delivered impactful communication programs for the luxury, lifestyle, and technology sectors. From launching diversity initiatives to designing comprehensive PR strategies, I thrive on building connections—whether with employees or top editors. I’m detail-oriented, adaptable, and driven to deliver excellence, always leading with creativity and cultural insight. Fluent in English, Spanish, and French, I bridge borders and ideas seamlessly. Let’s connect—because great brands don’t just tell stories, they live them. SPECIALTIES: Branding and Identity | Content Development | Public Relations | Creation and management of cross-organizational, integrated marketing communication strategies | Corporate Communications | Public Relations | Pubic Speaking |Culture Transformation | High-profile events | Media Relations | Corporate Social Responsibility | Diversity, Equity and Inclusion | Mentorship | Executive Coaching | Motivational Coaching | Social and Emotional Intelligence Coaching | Certified Business & Life Coach | Nutrition Coaching Contact:

Experience

1. Head of Corporate Communications

   Starboard

   May 2019 — Present · Miami, FL, US

   Develop, cultivate, and maintain Starboad\'s corporate identity, culture, reputation, and brand image. Conceptualize, build, and drive a broad range of external and internal communication covering media relations, social media, internal communications, and corporate affairs. Build Startboard\'s DEI & CSR Practice from the ground up with four business resources in alignment with parent group LVMH employee resource groups • Direct the development and execution of comprehensive, measurable, strategic communication plans to meet Starboard’s business objectives. • Maximize sales by leveraging external communication for return to business and new builds.• Lead efforts to continue transparent communication within the company by creating and developing platforms to connect employees to information on our business and culture.• Provide counsel, feedback, and support to corporate and divisional executive leaders in HR, Finance, Compliance, among others by recommending actionable communication plans to support business objectives. • Recommends, approves, hires and/or directs outside resources, including agencies, freelancers, and others, as needed.• Lead external PR strategy for brand exposure and recognition across key regions, including media relations, digital, and social channels.• Develop PR strategies, press releases, and media alerts, and oversee press events for new initiatives, launches, and store openings, securing high-profile media coverage across social, digital, and print channels.• Strengthen client relationships and promote luxury retail by curating exclusive cruise experiences and luxury merchandise.• Manage media and PR partnerships, negotiating contracts, and overseeing talent and influencer integration into brand activations.• Lead PR support for new store openings, events, and product launches, bringing innovative, disruptive ideas to drive brand excitement and engagement.

Education

• Lycée François Magendie | Bordeaux, France

  Baccalaureat

• Cambridge Business College

  Business Administration