Paul Woodruff
Accomplished Digital Marketing Leader | MBA
- Role
- Director of Digital Marketing at Awardco
- Location
- Orem, UT, US
- LinkedIn followers
- 500 followers
About Paul Woodruff
MBA USC Marshall School of Business VALUE PROPOSITION I am highly effective in the development and deployment of digital marketing strategies that strengthen revenue, customer engagement, and competitive differentiation. I offer unique expertise in leading marketing plans, strategies, and performance campaigns that increase pipeline and engagement.SUMMARY Engaging digital marketing leader possessing a winning blend of subject matter expertise, skill in the oversight of teams, and practical experience in the execution of B2B & B2C campaigns. Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning the effort of strong teams with organizational objectives. LEADERSHIP HIGHLIGHTS With Lendio, oversees paid marketing campaigns, administering a $1.9M budget. As the Associate Director of Digital Strategy with Media.Monks, directed teams engaged in search, social, programmatic, and content syndication for three clients while managing up to $2M in monthly spend. In a prior role with Alder Holdings, supported the Inside Sales team by building a marketing funnel from the ground up and campaigns to increase the visibility and awareness of the brand.Specialties: Marketing, Strategic Planning, Digital Marketing, Campaign Analysis, B2B Campaigns, Multimillion Dollar Budget Management, Team Leadership, Revenue Growth, Improving Cost of Acquisition
Experience
Director of Digital Marketing
Oct 2023 — Present
Education
USC Marshall School of Business
Master of Business Administration - MBA
University of Utah - David Eccles School of Business
Bachelor of Science - BS, Marketing
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