Paul Withers
Head of Acquisition @Absolute Collagen
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WORK HISTORY
Head of Acquisition @Absolute Collagen
Birmingham, GB
EDUCATION
South Warwickshire College of Further Education
Professional Business Studies
SKILLS
ABOUT PAUL WITHERS
A Senior Digital Marketing Director with extensive knowledge of all advertising media, gained from working in the digital industry for over a decade.Supporting brands across multiple audiences, in multiple markets through strategic, tactical and integrated online marketing campaigns. Specialising in all-media delivery using data, client management and team leadership.Growing brands and their revenue both here in the UK and overseas through integrated media thought leadership.Skilled in multi-channel strategy, planning and activation of all marketing channels, including deep specialist knowledge of Search (PPC, SEO and Content), Paid Social, Display (Direct & Programmatic), CRM/Email, Data, Audience Segmentation, Analytics, CRO, UX, UI.Experienced in traditional media, TV, Press, Radio, OOH (digital & traditional) with a passion for client delivery and servicing excellence.Adept in measurement and optimisation, leveraging global platforms such as [24]7.ai, DoubleClick, Adobe, Google AdWords, Google Analytics, MSFT, Marin and Kenshoo.Proven results across multiple industry verticals including Automotive, Telecommunications, Consumer Electronics, Financial Services, Manufacturing, FMCG, Retail, B2C, B2B, DR and Branding. Previous agencies include McCann, Maxus, Starcom MediaVest, and Mindshare.Clients include learndirect, Travis Perkins, DHL, L’Oréal, World Vision, Bayer Pharmaceuticals, Optus, Ford, Subaru, Mazda, Nestle, The Royal Mint, CBA, Westpac, Barclays and Unilever.
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