Paul Warwick

Associate- Behaviour Science & Creative Insight @Miraveta Consulting

London, GB

Working with the MiraVeta team to help pharma companies plan, align & execute better marketing strategies. I offer an agency point of view, promoting the commercial impact of creativity and the use of behaviour science to drive results throughout all marketing activity, as well as being responsible for developing innovative audience (patient & HCP) research tools & approaches.Insight Alchemy: our tools can research difficult to engage HCP groups and rare & regulated patient groups without the usual cost and compliance challenges.Marketing BSc: Healthcare & pharma specific benchmarks and frameworks. How creativity specifically impacts HCP behaviour and patient response across a range of regulated therapy areas and markets.

Durham University

BA (Hons), Psychology and Philosophy