Paul Tay

About Paul Tay

Consumer product industry professional and decisive leader with experience in developing business opportunities, financial analysis and strong communication skills. MBA- Finance from Vanderbilt University. Chartered Financial Analyst® charterholderSpecialties: •Business Opportunity Identification •Industry & Economic Analysis•Financial Modeling & Analysis•Business Case Modeling•Market & Consumer Research •Strategic Planning •Sales Forecasting •Financial Management & Planning•International Markets •Business Development •Product Management

Experience

1. Director of Market Intelligence and Business Development

   O-I

   Oct 2010 — Present

   Responsible for business strategy development and category analysis for glass packaging covering the food and beverage categories. Analyze category trends, customer intelligence and conduct business case modeling to develop market penetration strategies and identify new product platforms covering $1.9 billion in sales.•Initiated strategy to diversify and improve business portfolio. Identified glass packaging opportunities in high end spirits, premium foods, private label and emerging beverage categories. Leveraged category and customer segmentation analysis, financial modeling and market research to identify opportunities. Developed go to market plan that identified $250 million worth of opportunities to target.•Conducted financial due diligence to evaluate Constellation Beer glass manufacturing joint venture as part of efforts to diversify O-I business portfolio. Built scenario analysis on sensitivity of cash flow and investments required due to change in beer market demand. Evaluated change in beer product mix on margins and return on investment. Project resulted in $350 million joint venture with Constellation beer and +20% increase in sales.Market Intelligence Manager, 20••••14•Led initiative to improve customer mix to grow O-I share of glass packaging market and profitability. Developed a systematic process to improve portfolio mix taking into account; category attractiveness, customers’ business strategy, product segmentation and competitive dynamics. Conducted analysis on customers’ fit with O-I manufacturing capabilities, financial and business case models. Recommendations incorporated into three year strategic plan.•Built up market intelligence capabilities and department. Provided thought leadership to define scope and departmental responsibilities. Mentored and coached staff members, three direct reports.

Education

• CFA Institute

  Chartered Financial Analyst® charterholder, Finance and Financial Management Services

  2008 — 2010

• Vanderbilt University

  MBA, Finance

  2003 — 2005

• University at Albany

  B.A., Economic and Geography

  1992 — 1994

Skills

• Financial Modeling
• Forecasting
• Strategic Planning
• Product Management
• International Markets
• Financial Analysis
• Product Development
• Market Planning
• Economics
• Consumer Insights
• Segmentation
• Marketing Strategy
• Business Planning
• Research
• P&L
• Market Research
• Brand Development
• Cross-Functional Team Leadership
• Analysis
• Retail
• Consumer Products
• Planning
• Competitive Analysis
• Budgeting
• Marketing Research
• P&L Management
• Business Strategy
• Customer Insight
• Strategy
• Management
• Leadership
• Business Development
• Sales
• Integrated Marketing