Paul Street
Manager, Data and Insights @Numeris
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WORK HISTORY
Manager, Data and Insights @Numeris
Toronto, ON, CA
Identifying media consumption patterns and expounding insights for Numeris\' products-TAM: Television Audience Measurement using PPM technology at market and national levels-Radio Audience Measurement: Major-market audience measurement via PPM and analysis-VAM (Video Audience Measurement): Integrating broadcasters\' streaming services along with Pure Play consumption in a Total-Video measurement environment-ETAM (Enhanced Television Audience Measurement): Using BDU (Broadcast Distribution Undertakings\'[cable companies\']) return-path data to enhance granularity and reliability to Television audience measurement-Audio Strategy: A product in development that integrates broadcasters\' radio streaming data into the PPM radio environment
EDUCATION
Pragmatic Marketing
Foundations and Focus, Product Management
Etobicoke Collegiate
History/Chemistry/Physics
University of Toronto
BA, History and Political Science
Western University
MA, History
SKILLS
ABOUT PAUL STREET
Providing understanding and insights to consumers\' use of media and the impact of advertising on brands, products and services- Consumer Centric, Multi-Media insights- Data analytics- Campaign ad testing and effectiveness- Geo-demographic segmentation and analysis- Big Data integration into conventional media planning and analysis- Social Media research - Multi-media research, planning and calibration- TV product placement- Radio format and personality testing (quant and qual)- TV news research and consulting- Television audience enjoyment research- Retail advertising studies (quant and qual)- Brand testing and development- Advertising concept and slogan testing- TV program testing- Focus group moderation
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